Can the high street independents compete with the local experts?
March 1, 2010 in General by admin
I quote travel mole today
“McEwan said it was a misconception to think that buying travel online was cheaper, while independent agents offer the added value of expert, impartial advice for free.”
I disagree with this!
I do not see how they can offer expert advice. It is impossible for any high street travel agent to know all the accommodation and locations they offer their clients in their shop. So how can they be expert? For example if you go to T. Cook’s website and look for Agia Kyriaki in Kefalonia what you see is a picture of Agadir Morocco (I think) certainly not Agia Kyriaki Kefalonia. The beach at Agia Efimia is the beach at Agia Paraskevi, and I could go on with examples of inaccuracies from most of the other major travel companies. I know this because I am a local expert on Kefalonia and find it very funny.
If you want the proof it is here http://www.thomascook.com/destinations/greece/kefalonia/aghia-kyriaki/
If you want to know what Agia Kyriaki looks like try here
http://www.astro-holidays.com/zola.html
Not so sure a high street travel agent’s client who booked to go there would find it so funny. Plus how would the average travel agent know to correct the client? They trust to the brochures.
The real truth is, only a very few of the independent high street travel agents can compete with the local experts selling their holidays online.
Paul